Video marketing is new, but also popular. People can watch videos a lot faster now-a-days. Start using the tips in this article to get started with video marketing.
Ensure that your marketing videos are to the point and as brief as possible. Most online users have notoriously short spans of attention; they want the information they seek instantly or quickly. If you want to have a long video, do not make just one. Split it into a series.
If YouTube is where you place your videos, use their editing features. You can, for instance, add annotations to your video. You can provide a discount code, additional information or your URL this way.
If you’re going to make a marketing video, keep it short and to the point. In today’s world, viewers’ time is more valuable and scarce as ever, so you have less time to hold their attention. If your video has to be long, think about making a series out of it so people can come back when the part they want to hear is available.
It is not likely your customers will want to watch videos that are more than 20 minutes long. If you want to show how to use your product, you can use around 20 minutes. Videos that are just telling people about a deal or giving an update on your company should be no longer than ten minutes.
When creating videos, don’t become obsessed with your content’s production quality. High production values do not mean getting good returns back on your investment. Even large companies like Dell made tons of money by having individual employees produce simple demos.
You can bond with your audience through video marketing. Have your customers send questions related to your products, select the best questions and answer them in your weekly video. Offer deals or prizes to anyone whose question is answered in the video.
An excellent method of creating video content is working collaboratively with others. Work with your colleagues, employees, as well as your friends and family. Put their names in the credits at the end of the video.
You do not necessarily need strong production values in order to have an effective video. Professional gear is not necessary as long as the picture is balanced and focused. It’s not even necessary to use fancy scripting, or to feel like you are in the know with what you’re doing. Simply act naturally and speak directly towards your camera. You might not need to do even that much. A slideshow or screencast can get the message across in some cases.
It’s simple to get into video marketing. The most important thing is for you to learn as much as you can. After that has been done, you should have confidence in the results you will be able to achieve. Now, get out there and get started!
YouTube has excellent editing features. For example, it’s possible to add annotations onto your videos. This provides the perfect means to share links, add extra information or perhaps provide a coupon code.