While video marketing is a new technique, it has quickly become widely used online. With increasing Internet speeds, videos can now be watched instantaneously whereas before, it could take ages to download. Use the information here to learn how to use video marketing to your advantage.
Ensure that your marketing videos are to the point and as brief as possible. Most folks lack the ability to focus for long periods, so you need to give them what they’re looking for in a concise manner. If you feel you have to run long in your video, think about doing a series with several parts.
You can stay close to your customers by using video marketing. Have customers supply you with questions to answer in a weekly video. You may also offer freebies to those whose questions you share.
Keep in mind that YouTube has editing tools available. Annotations are one such tool. Use this feature to add some information, share a coupon code or a link to your site.
Videos should be optimized to reach the maximum target audience. Use a different title and description as you load your videos to different websites. You must make sure to include their targeted keywords too. Include your contact information with each video post to ensure your visitors can easily contact you.
As with most marketing mediums, you are only given a brief time period in which to captivate your audience. The first 15-20 seconds of your video are crucial. This is the place to have a unique perspective and hook the viewer.
You will benefit from working with a team. You can use friends, family or members of your favorite organizations in your videos, so you don’t have to stick to your coworkers if you don’t want to. Don’t forget to credit their work!
Most people will not want to watch videos that are more than 20 minutes long. If you are using the video to perform a demonstration or step-by-step guide, give yourself as much time as possible, even up to 20 minutes, to ensure that you fit everything in. If you’re just speaking to the audience and advertising, then 10 minutes should be your limit.
People are always searching for “how-to” subjects online. A great way to reach your target audience is to create tutorials related to your business. Once people realize you are an expert, they will trust you and purchase your products.
When you are trying to use a video to get people to buy something, make sure you include a link that will take them to a page where they can do so. You can usually put the link right in the video player for easy access. Doing it this way will keep the link with the video just in case someone shares or embeds it.
You should end your videos by asking your audience to take action. This is commonly referred to as a “call to action”. You can ask your viewers to click a link to an opt-in mailing list form, for instance. People are turned away from things that are too confusing or complex, so remember to keep it simple for them.
Make sure your videos have been optimized. Come up with different titles and descriptions for the videos that you upload to different sites. Don’t forget your keywords! You should also include information in case a potential customer needs to contact you.
Transparency and an earnest message are extremely important. If you want to make videos, make sure the topic is really interesting to you. By being natural and speaking with authenticity, people are going to be more likely to enjoy the video as well as more likely to come back in the future to view more of your videos.
You should use video marketing in order to give your customers a look into your world. Take videos of what you’re working on and show off what you’re selling. You could also give them a glimpse of the humor that you have in your office. Customers will feel more connected to this personal view of your business.
Don’t forget about sharing your videos. Send it to loved ones. Make a blog post about it on your site. Spread your link to customers you currently have, through snail mail and through electronic mail. Use popular video hosting sites such as Facebook and YouTube. Get the word out!
You need to get your viewers’ attention right away. You have to make them interested in the first fifteen seconds to get them to watch the whole clip. This is the part of the video that should show a teaser or something unique that makes them want to continue on.
Be ready to moderate comments to any marketing video that you upload to YouTube. Negative comments or quarrels between customers can evolve into a nasty situation that ruins the message you wish to send. If things get too out of hand, you should just disable comments altogether.
As you’ve just seen, video marketing doesn’t have to be hard. The only thing that you have to do is learn all you can about it. Once you do that, the video marketing campaign that you undertake should be great. The only thing left is to go and start working on it.
Don’t assume you need to spend a lot of money when making a video. As long as your video is focused and well-balanced, you can use standard equipment. You don’t need fancy scripts or tons of confidence. Simply relax and act as you normally would act. Look into the camera and talk. Actually, that might not be necessary. For example, you can use PowerPoint presentation or screen captures for your videos.