Video marketing can prove very useful in promoting your company’s services or products. However, in order to use this marketing method properly, you need to do your research first. This article provides helpful tips for marketing through videos.
It is not likely your customers will want to watch videos that are more than 20 minutes long. You can go that long only if you’re doing a very in-depth how-to video. But, if you plan to just talk with viewers about a promotional sale or provide new information, your video ought not be longer than 10 minutes.
Ensure you optimize your videos for the search engines. Whenever you upload videos to different sites, make sure each video has a different title and description. You also need to include any targeted keywords. Also, include your contact information so that people will be able to find you should they have the inclination.
It is better to make your videos too short, leaving the viewer wanting more, than to make them too long. The normal person’s span of attention is minimal. They want instant gratification when looking for information. Try breaking up longer videos into several segments so that people can come back to it more easily.
Video marketing doesn’t give you much time to catch viewer attention. It is important to make a strong impact in the initial 15 seconds. Give your viewers a reason to watch the whole thing.
The cost of production does not determine the quality of the video. There is no need for expensive equipment if your video is in focus and balanced. You can create an excellent video without a script, even if you do not have any experience. Just talk to the camera and be calm. Actually, it may not be necessary for you to do this. Screen capture sequences and PowerPoint presentations sometimes get the job done.
Encourage others involved with the business to participate in your video marketing. The person in front of the camera should be pleasant, happy and comfortable. Having a variety of people in your videos can make them more interesting.
20 minute videos are frequently too long. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features. Videos that are just telling people about a deal or giving an update on your company should be no longer than ten minutes.
If you are going to a convention, a trade show or any other kind of public event, bring a video camera. Opportunities to interview niche experts will present themselves. Plus, viewers may find footage of the event interesting. If you do a public talk, don’t forget to ask someone to record that for you.
It is hard to hold people’s attention for a long period of time. Three minutes is the maximum duration. Use this time wisely to communicate the most important information in a way that appeals to your viewers. You can make one up to five minutes, but longer than that is really unnecessary. Remember to keep it short and sweet.
Make sure your videos don’t look like cheesy ads. Repetitious sales promos will never create a strong viewing base, thus nullifying your efforts. When you supply great content instead, people will eat it up.
Spending a lot of money and time on a video does not mean it will yield better results. There is more to a video than production value. Even large companies have used cost-efficient videos to generate a high number of sales.
Your video should briefly discuss your brand, products and services, and an incentive that will entice them to subscribe to your emails. Offer free information in the form of a report or eBook, and explain what they will gain from it. When they put a face to your brand, they’ll find your pitch more believable.
As mentioned at the start of this article, a great way to get your business and/or products known is by using video marketing. The more you are willing to learn about this strategy, the better your results will be. Apply the advice from this article, and you will be on your way to creating video marketing material that you can feel confident in.
Screenshots of your business website can be used in the video. This gives viewers a glimpse of how your website looks. This is also useful in how-to videos. Just save the screenshot and edit it into your video.